COPYWRITER & JOURNALIST
My first love. Magazines. Pocket money at the ready I would buy, and then devour page after page. And despite living in an era where print journalism is dying out – I still believe the creation of magazine editorial isn’t that dissimilar to what we should create in the digital age. The focus is still on a shared interest. Magazines always have a personal, warm tone of voice. They’re authentic and human. As a teen I connected with the words on those inky-smelling pages with an emotional depth other forms communications rarely inspire. Over a decade of experience in magazine journalism allowed me the creative tools to craft brand stories that secure retailer / advertising support, and grab the attention of consumers.
Eve Pollard, Deirdre Vine & Marcell D’Argy Smith. These magazine editors showed me the ropes. So inspirational was these editors, I decided to make a career of it!
OK! MAGAZINE | THE INDEPENDANT ON SUNDAY | HEALTH & FITNESS | SKY | TV QUICK | TV CHOICE | WOMAN | THE EXPESS SUNDAY SUPPLEMENT | TOTAL TV GUIDE | WH SMITH GUIDES | SALON TODAY
INTERVIEWER & PRESS RELATIONS
Gordon Ramsay, Danny Dyer, Joan Rivers, David Walliams, Simon Cowell, Jimmy Savile, Billy Piper, Olivia Coleman, John Simm, Bruce Forsyth are just a few of the famous faces I have interviewed for print. Jilly Cooper once asked to use my name in one of her novels…
MARKETING & BUSINESS BRANDING
Naughty Mutt Nice in Henley-on-Thames was where I cut my ‘branding’ teeth. A boutique dog parlour became more than a scribble on the back of an envelope in 2008. Hard work, marketing strategies, social media growth and PR stunts were all used to keep consumers and the general public engaged.
SOCIAL MEDIA PUBLISHER & CONTENT CREATOR
Social media strategies are designed to increase engagement through original content and tactical growth techniques. Influencers are identified, acquired and maintained as part of brand relations. Campaigns are tracked and weekly reports measure success. I determine which social media platforms are best suited to businesses and continue with consistent branding via copywriting, photography, video, graphic design and influencer seeding.
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