Category Archives: Facebook

Henley Decorators Ltd

Another sunny day, another lovely client!

We’re super happy at Hello Henley. We were already big fans of Henley Decorators Ltd, and had always eyeballed their excellent paint jobs as we meandered around town. And now, we’ve been asked to get creative for them on Facebook and Instagram. We’re happy, they’re happy – and did we mention that the sun is still shining?!

Henley Decorators Ltd Website

Win an InstaAudit! I

Mothers we salute you. It’s a tough gig.

Even tougher if you’re running your own business.

To reward you for your total awesomeness Hello Henley would like to offer one lucky mama a FREE INSTAGRAM AUDIT (worth £120) ⭐️

To be in with a chance of winning this bloody brilliant prize you need to share the best question your child has ever asked you. Good examples:

“Why is water wet?”

“Why are you so old?”

“Why don’t crabs have eyebrows?”

To enter simply visit our FB or Insta Page @hellohenley •

Terms & Conditions

• You can only enter once

• You need to have a small business

• You need to be a mother

• Closing date: Monday 12th March 2018

http://www.hellohenley.co.uk

#mothersday #mumgoals #workingmummy

Illustration: Brooke Smart

Pesky algorithm meddling?

I have a little favour to ask.
If you’re a follower, believer, a fan or friend of Hello Henley then I would love you to join our new Facebook Group: https://www.facebook.com/groups/hellohenley/

Hello Henley Cover Photo
Why? You ask.
Well, it has a lot to do with Facebook’s latest algorithm update. You may have heard about it? If you haven’t then here’s the low down:
According to Zuckerberg, feedback from the FB community tells FB that public content (posts from businesses, brands and media) is crowding out the personal moments that lead us to connect more with each other. I would agree, even as a Social Publisher I am often amazed at how little I now see from my friends and family. In fact, the majority of posts I scroll past relate to Trump, the vegan movement and Michael Macintyre. All informative and hilarious in their own way, but the balance has shifted from what was the most important thing Facebook did — help us connect with each other.

Hello Henley has been expecting this update for a while and this is what we will be doing to help our clients going forward:

  • Facebook Pages (Business Pages) need to generate meaningful interactions in order to be seen. This means posts to pages must create back and forth conversation. That is more or less why businesses employ Social Publishers – to create engaging content. But you lot have a role to play too. If you see a post and you like it, then let us know you like it.
  • Videos (once an excellent tool on FB Pages) will be seen less. This means people will spend less time on FB scrolling through endless videos of hamsters on pianos. A good thing! If you still want to engage as a business, then Live Streaming is key. If you’re nervous about ‘going live’ we can help.
  • Embrace FB Groups (like we’re doing). Might this work for your business too? Hello Henley is here to discuss this option with you.
  • Embrace other social platforms, like Instagram and Pinterest. Both excellent ways to promote your business. But don’t just jump ship, understand the other platforms and how to use them.
  • Put some money behind your brand and use FB advertising. But make sure you have everything set up for this. Otherwise you’re just wasting your money. This is another thing Hello Henley can help with.
  • Don’t just rely on the posting of pretty pictures and graphics. While this might have worked thus far, going forward it just isn’t going to cut it.
  • Speak to a Communications Expert (like Hello Henley). Communications Experts not only know how to use Social Media, but will determine which social media platforms are best suited for your business. They will have past-experience in the generation of information that flows between business, the media and the consumer (in our case a background in magazine editorial, copywriting, event management, business branding / marketing and media liaison).

Panic not! While Zuckerberg is being cursed by some for his pesky algorithm meddling, we are embracing it. A change, after all, is as good as a rest.

Zuckerberg Illustration by Vincent Rhafael Aseo

New Client: Black Swan Bridal Studio

I’m on a bit of a dizzy high. My senses are totally gazebo’d by the absolute exquisite wonderfulness of the Black Swan Bridal Studio. Located by the river in Wallingford, in a beautiful boathouse – here you’ll find owner, Chloe Jeffs, surrounded by a plethora of gob-smackingly stunning bridal gowns. We’re talking Alice Temperley, Karen Willis Holmes and Gemy Maalouf.

I’m totally hankering a try on before disappearing through a magic door, in some kind of Mr Benn fashion. I can confirm Chloe does not wear a fez or live in a 70s cartoon.

 

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I was at The Black Swan Bridal Studio today not because I am getting married (sorry, mum). It was with my Hello Henley hat firmly on. Chloe has asked me to do a Social Media Audit on two of her Social Media Platforms. I’m incredibily excited to be working with such a brilliant business.

www.blackswanbridalstudio.co.uk

Feel free to get in touch if you wish to book your initial consultation for a Social Media Audit. I look forward to hearing from you.  You can contact me via FB, Twitter, LinkedIn, email – a good old fashioned telephone call will also do the trick: 07930 441820

 

Another new client for Hello Henley

I’m very excited to let you all in on a little secret! We’re currently working with Debbie Page of Yellow Shed Pottery to help rebrand her Social Media Platforms and build a WordPress Site. I’ll be sure to let you know when it is all finished.

In the meantime, check out her beautiful work:

New Client – Home Move Consultants

Exciting news, once again! Hello Henley has an awesome new client – The Home Move Consultants. This fantastic little project is run by Debbie and Charlotte, who I enjoy meeting for tea as much as I enjoy working on their social media. That’s A LOT btw.  These lovely ladies are your official @homemovegurus (twitter) – and what they don’t know about moving people out of one gorgeous house and into another just isn’t worth knowing. We’re talking high-end / luxury lifestyle – and we are thrilled to be working on their Social Media – plus their PR and copywriting for their membership to The Luxury Network.

Check out their website! It was designed by local chap, Ben Hargreaves (who is also pretty cool – and more of a beer drinker than a tea drinker. Suits me!)

www.homemoveconsultants.co.uk

New Client – Glade End Guest House

We’d like to offer a very warm welcome to the wonderful Glade End Guest House. When lovely Lily contacted Hello Henley for a cuppa and chat we were over the moon. What a great addition to the Hello Henley portfolio. First things first, we needed to have a good chat and work out exactly what Lily wanted to achieve from her social media. How did she want it to help her business and where did she feel she was going wrong?

We decided between us that a complete overhaul was in order. Facebook needed some attention and a more uniformed look. It also needed some behind the scenes tweaks and analytical understanding. So, in short. A visit to Glade End Guest House, a photo shoot and a good few days focusing on Twitter, Insta and Facebook and we are happy to say everything is looking tickety-boo. Going forward Lily wanted Hello Henley to put together a Social Publishing Package that was within budget, but one that would also make Glade End visible in the busy online world of social media. We’re looking forward to working with Lily and Glade End for the foreseeable future.

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If you would like to discuss your Social Media and find out exactly how Hello Henley can help you, then please do give Aspen a call on 07930441820

 

 

Valesca Borlase Reflexology

Exciting times here at Hello Henley HQ. We are currently helping a new client ‘get her social on’. For some of us Social Media is second nature, for others it really is just bothersome and they’d rather spend their time and energy on their business. Which is where we can step in. Valesca came to us with a simple request ‘help me’. Ta-dah.

First up we needed to get the Facebook page looking as professional as the brand it represents. It needed to be easy to navigate, with more ‘call to action areas’, whilst being true to Valesca’s brand. We then moved on to kickstarting a stylish business instagram page. We’re really happy with the work that has been achieved over the last few days, and so too is our client. Next up we’ll be giving Valesca training in how to strategise, schedule and social post all on her own (and our client needn’t be scared… Hello Henley will always be there to hand hold, that’s what we’re here for).

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New Client: Elliott & Powell

Apologies, we’re a bit late posting this one up. However, we have a darn good excuse. When Keri Powell contacted Hello Henley 4 weeks ago, asking if we might be able to help raise awareness of their work – and in particular their gallery space at The Henley Festival – we ‘whooped’ and did one of those big ‘jump-heel-click-moves’. Of course we would help! We were already massive fans of their Portraits, so it really was a no brainer!

Hello Henley set to work immediately. Firstly we had a re-jig the Facebook page and study the analytics. Then do the same on Instagram. With a tweak here, and a tweak there (it was actually quite a few hours, but who’s watching the clock when you’re loving what you’re doing) it was all working smoothly and already speaking to the audience in a clearer, more focused way. By the time The Henley Festival came around, interest was raised and now it was down to Elliott & Powell to work their magic over the course of the five nights – supported by daily social media posts. Elliott & Powell smashed it, and the feedback has been amazing! Since festival, Hello Henley has been focusing on the platform Pinterest as a key area in which Elliott & Powell can work. We have also been introduced to Houzz – a Social Media Platform for Interior Design peeps. We learn something new every day!

If you are interested in learning more about what Elliott & Powell do, or just fancy a look at their beautiful Portraiture Reconstructed, then please visit their website: http://www.elliottandpowell.com

 

Elliott & Powell at the Henley Festival 2017 “the first portrait gets hung at the Long Gallery Bar.”

Chimp-tastic Marketing

Meet Mini Monkie. Over the last few months Hello Henley has been avidly watching this fluffy primate having a blast in and around Henley-on-Thames… via social media. We ingenuously enjoy following his chimp-tastic-antics not only because he is outrageously hilarious – but because we are fascinated by this brilliant marketing strategy. Mini Monkey would clearly attend the opening of an envelope, if it had a Henley postcode emblazoned on it. And, if required, he’d wear a dapper suit whilst doing so! If Mini Monkie’s human counterpart is linked to the Henley Town Council, we at Hello Henley applaud you! Because lets face it – #lovehenley will only get us so far! 

Using Mascots can work marketing magic. They can give a face and even a personality to a brand, creating a figure that’s more relatable for customers than a bunch of business buzzwords. What a monkey has to do with a riverside town… who knows, but it works! It is no secret that people are used to seeing mascots talking to them from their televisions – remember the Honey Monster, and what about the talking Churchill Dog. Using these mascots on social media offers a chance for businesses to connect with their audience on computer and mobile screens too. This form of marketing is an unexpected treat for consumers, who are often bombarded with images of buildings, businesses and landscapes. It can also solidify your savviness on these social media platforms. Making you a key player in the marketing world.

How can using a mascot work for you and your business?

The key strategy to remember is thus: Using a mascot is a great way to give your brand a figurehead. Which in turn can give you a voice on social media networks. You can engage with your audience and entertain at the same time. For example, nobody enjoys shopping for insurance. It is stressful and usually highlights the things in life that you most worry about. To alleviate this negative feeling insurance companies often adopt lighthearted / fun mascots to front their business. As mentioned before, look no further than the Churchill dog – ‘Oh Yes!’. On Twitter @churchillthedog has 5,938 followers, and is only following 22. There is no denying their reach has been impacted by the use of a mascot.

So, Henley-on-Thames, what say you? Shall we take a vote. Mini Monkie for town mascot. Let’s roll him out (not literally, that would defeat the purpose) on all town marketing… wouldn’t it be great to have a figurehead at the front of Henley’s tourism campaign? He is a Henley gent after all. C’mon Henley – make it so. I’m sure Mayor Kellie Hinton would be happy to work alongside a monkey of this calibre.

Meanwhile, Mini Monkie, if you’re reading this on your miniature Banana i Phone (do monkey’s like apples?) – get in touch, Hello Henley would LOVE to collaborate with you. We’re your biggest fans.