Category Archives: Marketing

Sunshine in my pocket

Today I’m like a little ray of sunshine. Why? It could have something to do with this… The Creative Communicator (Lizzie Owen) has been working really hard on the UK launch of this fantastic new product. I have been invited on board to manage the social media and assist Lizzie (very honoured!). If, like me, you suffer with SAD then here is the answer. The UK’s latest ‘super’ supplement for sunshine support. British Public Health reports 1 in 10 Brits are now deficient in vitamin D. If you think you might be one of these people then have a chat with your GP and check out www.oilensenvitd3.com

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Let’s get sheet faced.

Once upon a time I was a beauty journalist. True story. So you can imagine my delight when the lovely Creative Communicator (Lizzie Owen) got in touch and asked Hello Henley to be part of the ‘dream team’ looking after the UK launch of the Biocell products. To say I’m excited would be an understatement. First call of duty, attending the Bora Aksu show at London Fashion Week. Love my job.

Oh, and just in case you were wondering, the products are amazing!

All About Biocell

#hydratedhappy #skinsideout #sheetmaskaddict

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Oh hello again, Marlow FM!

It seems like only yesterday we were at Marlow FM with Alistair Cooper MW talking all things grapes | booze | music with the lovely Mary Flavelle.

Yesterday we popped back there with another of our clients – Ian Reid (from Reids of Henley). Reids have recently opened a new store on West Street in Marlow (in addition to their flagship shop in Henley-on-Thames) and Hello Henley have been asked to raise their Brand Awareness. It was a great team effort, and we love working with Ian and the team at Reids. If you’d like to listen to Ian talking about his love of cars | music | his family then you absolutely can! Wrap your ears around Mid Morning Matters here (from 01.35.00):

http://www.reidsofhenley.co.uk

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Thanks again to all the lovely folk over at Marlow FM!

 

Pesky algorithm meddling?

I have a little favour to ask.
If you’re a follower, believer, a fan or friend of Hello Henley then I would love you to join our new Facebook Group: https://www.facebook.com/groups/hellohenley/

Hello Henley Cover Photo
Why? You ask.
Well, it has a lot to do with Facebook’s latest algorithm update. You may have heard about it? If you haven’t then here’s the low down:
According to Zuckerberg, feedback from the FB community tells FB that public content (posts from businesses, brands and media) is crowding out the personal moments that lead us to connect more with each other. I would agree, even as a Social Publisher I am often amazed at how little I now see from my friends and family. In fact, the majority of posts I scroll past relate to Trump, the vegan movement and Michael Macintyre. All informative and hilarious in their own way, but the balance has shifted from what was the most important thing Facebook did — help us connect with each other.

Hello Henley has been expecting this update for a while and this is what we will be doing to help our clients going forward:

  • Facebook Pages (Business Pages) need to generate meaningful interactions in order to be seen. This means posts to pages must create back and forth conversation. That is more or less why businesses employ Social Publishers – to create engaging content. But you lot have a role to play too. If you see a post and you like it, then let us know you like it.
  • Videos (once an excellent tool on FB Pages) will be seen less. This means people will spend less time on FB scrolling through endless videos of hamsters on pianos. A good thing! If you still want to engage as a business, then Live Streaming is key. If you’re nervous about ‘going live’ we can help.
  • Embrace FB Groups (like we’re doing). Might this work for your business too? Hello Henley is here to discuss this option with you.
  • Embrace other social platforms, like Instagram and Pinterest. Both excellent ways to promote your business. But don’t just jump ship, understand the other platforms and how to use them.
  • Put some money behind your brand and use FB advertising. But make sure you have everything set up for this. Otherwise you’re just wasting your money. This is another thing Hello Henley can help with.
  • Don’t just rely on the posting of pretty pictures and graphics. While this might have worked thus far, going forward it just isn’t going to cut it.
  • Speak to a Communications Expert (like Hello Henley). Communications Experts not only know how to use Social Media, but will determine which social media platforms are best suited for your business. They will have past-experience in the generation of information that flows between business, the media and the consumer (in our case a background in magazine editorial, copywriting, event management, business branding / marketing and media liaison).

Panic not! While Zuckerberg is being cursed by some for his pesky algorithm meddling, we are embracing it. A change, after all, is as good as a rest.

Zuckerberg Illustration by Vincent Rhafael Aseo

Another new client for Hello Henley

I’m very excited to let you all in on a little secret! We’re currently working with Debbie Page of Yellow Shed Pottery to help rebrand her Social Media Platforms and build a WordPress Site. I’ll be sure to let you know when it is all finished.

In the meantime, check out her beautiful work:

New Client – Home Move Consultants

Exciting news, once again! Hello Henley has an awesome new client – The Home Move Consultants. This fantastic little project is run by Debbie and Charlotte, who I enjoy meeting for tea as much as I enjoy working on their social media. That’s A LOT btw.  These lovely ladies are your official @homemovegurus (twitter) – and what they don’t know about moving people out of one gorgeous house and into another just isn’t worth knowing. We’re talking high-end / luxury lifestyle – and we are thrilled to be working on their Social Media – plus their PR and copywriting for their membership to The Luxury Network.

Check out their website! It was designed by local chap, Ben Hargreaves (who is also pretty cool – and more of a beer drinker than a tea drinker. Suits me!)

www.homemoveconsultants.co.uk